New Holland has formed a year-long strategic relationship with Dave Sparks, also known as ‘Heavy D’, who is an entrepreneur, custom vehicle builder and social media personality. Sparks also stars in the Discovery TV series, Diesel Brothers.

“Partnering with Heavy D was a natural choice – he has been a user of New Holland Construction equipment for years,” says Kimberly Weidman, Brand Marketing Communications Manager for New Holland, North America. “Additionally, Heavy D cares deeply for his family, community and charitable efforts, which reflect the values of the New Holland brand.”

Sparks is using a variety of New Holland Agriculture and Construction equipment at his Salt Lake City-based shop, at his new home construction site, and his community-focused land development project, Fremont Island, in Great Salt Lake.

“New Holland’s equipment is top-notch – it’s the perfect blend of innovation, operator comfort and power to get the job done,” says Sparks. “I’ve been a fan of their equipment for a while and am excited to be welcomed into the New Holland family.”